Today’s investors have not seen a bull market in a very long time. Some have never invested through one at all. The last time we saw a true bull market was in the 1990s right before the technology bubble of 1999-2000 took hold. The stock market downturn in 2008-09 was more of a shock-fear reaction to the financial crisis than it was the end of a bull market.
The market is certainly in a bull market today. We’ve used the acronym B-U-L-L in the past to describe the characteristics of a bull market and help us understand market behavior.